Portfolio
:format(webp)/99designs-contests-attachments/125/125561/attachment_125561489 "The richness of the illustration reflects the pure, high quality natural origins of the vitamins. Although, not related to citrus, this lush garden illustration gives a rich flowing distinct feel, which stands out from other vitamin labels--which was the goal for this contest. Brushed gold foil used sparingly in the seal adds to the quality feel. The idea would also be that the illustration could change according to each vitamin.")
:format(webp)/99designs-contests-attachments/125/125564/attachment_125564395 "Client requested a design that reflects the quality and purity of the vitamins inside the bottle. They said that this label should be able to be used for future labels for additional vitamin lines. I approached the design with a minimalist style. So many bottles have too much clutter, and this clean design, with its bold simple shapes and colors that reflect the tablets shapes and citrus ingredients origins, was an elegant solution. I included a \"seal\" that illustrated the company's promise: superior quality • pure ingredients • high potency.")
:format(webp)/99designs-contests-attachments/125/125555/attachment_125555684 "Client requested a design that was simple and elegant and did not include illustration. They wanted visual interest to be accomplished through type, layout and simple elements such as lines and use of color.")
:format(webp)/99designs-contests-attachments/125/125071/attachment_125071001 "The client curates and distributes cannabis flower and organic CBD products from some of the best farmers and manufacturers in Humboldt County, CA, and beyond. They wanted a logo that contained classic and organic elements. Professional enough for a corporate logo but cool enough that people would want it on a t-shirt. They asked to stay away from the use of the marijuana leaf in the logo. \"More John Deere than Grateful Dead.
\"
• Craft
• Humble
• Natural
• Family Farm
• Sustainably Farmed
• Hard Working Farmers
• In The Field
• Grown In Sunlight, Outdoors
• More John Deere Than Grateful Dead
• More Farming than Hippy
• More Co-Op Than Corporate")
:format(webp)/99designs-contests-attachments/125/125072/attachment_125072888 "The client curates and distributes cannabis flower and organic CBD products from some of the best farmers and manufacturers in Humboldt County, CA, and beyond. They wanted a logo that contained classic and organic elements. Professional enough for a corporate logo but cool enough that people would want it on a t-shirt. They asked to stay away from the use of the marijuana leaf in the logo. \"More John Deere than Grateful Dead.
\"
• Craft
• Humble
• Natural
• Family Farm
• Sustainably Farmed
• Hard Working Farmers
• In The Field
• Grown In Sunlight, Outdoors
• More John Deere Than Grateful Dead
• More Farming than Hippy
• More Co-Op Than Corporate")
:format(webp)/99designs-contests-attachments/125/125071/attachment_125071236 "The client curates and distributes cannabis flower and organic CBD products from some of the best farmers and manufacturers in Humboldt County, CA, and beyond. They wanted a logo that contained classic and organic elements. Professional enough for a corporate logo but cool enough that people would want it on a t-shirt. They asked to stay away from the use of the marijuana leaf in the logo. \"More John Deere than Grateful Dead.
\"
• Craft
• Humble
• Natural
• Family Farm
• Sustainably Farmed
• Hard Working Farmers
• In The Field
• Grown In Sunlight, Outdoors
• More John Deere Than Grateful Dead
• More Farming than Hippy
• More Co-Op Than Corporate")
:format(webp)/99designs-contests-attachments/125/125123/attachment_125123751 "Product name: Swissmade Jamaica Blue Mountain Roasted Coffee
Description of the product: Jamaica Blue Mountain coffee is one of the rarest, most expensive coffees in the world, also known as \"champagne of coffees\". It is unique in the taste. It is a single farm coffee, no mix, and original from Jamaica, carefully roasted, finished in Switzerland. The best from 2 countries for the coffee.
Description of the product target audience: Coffee lovers, coffee enthusiasts, people who like extraordinary coffee in taste as well who like something you can not get everywhere. It is also a piece of luxury.
Proposed design: Label that depicts the lushness of the Jamaican Blue Mountains as well as the high quality \"champagne\" level distinctness of the coffee. Touches of gold foil tie in the Swiss Made logo with the name of the coffee.")
:format(webp)/99designs-contests-attachments/125/125098/attachment_125098564 "Product name: Swissmade Jamaica Blue Mountain Roasted Coffee
Description of the product: Jamaica Blue Mountain coffee is one of the rarest, most expensive coffees in the world, also known as \"champagne of coffees\". It is unique in the taste. It is a single farm coffee, no mix, and original from Jamaica, carefully roasted, finished in Switzerland. The best from 2 countries for the coffee.
Description of the product target audience: Coffee lovers, coffee enthusiasts, people who like extraordinary coffee in taste as well who like something you can not get everywhere. It is also a piece of luxury.
Proposed design: Label that depicts the lushness of the Jamaican Blue Mountains as well as the high quality \"champagne\" level distinctness of the coffee. Touches of gold foil tie in the Swiss Made logo with the name of the coffee. Client supplied a label for designers to redesign, which included the portrait of the Jamaican female farmer.")
:format(webp)/99designs-work-samples/work-sample-designs/4474749/01d9b4c8-80b6-417d-a803-88ebf9705a4f "Responsible for naming, logo design and label design for fresh pressed juice company, Aviva Juices.")
:format(webp)/99designs-work-samples/work-sample-designs/4474749/e7f8c280-5252-4f22-b6d6-3ab54f155dba "Label designs line of CBD infused natural fruit essence spritzers. Target audience is 20- to 30-something women who are new to CBD products. I wanted to create a character based on the name of the product, Mad Lilly.")
:format(webp)/99designs-contests-attachments/124/124810/attachment_124810576 "The client requested a label that showed a \"tequila farmer\" in the field as a tie-in to the name of the Distalado de Agave drink. I created a simple clean label using beautiful photo of a jimador (skilled agave field worker). Please excuse the quality of this photo. It is a low resolution version. I love how the agave leaves fan out dramatically behind the man. This version uses the different bottle shape and the photograph is in sepia tone which gives an \"earthiness\".")
:format(webp)/99designs-contests-attachments/124/124829/attachment_124829513 "Given the name, \"Mi Gente\", I chose to pursue researching the Mexican culture, which has deep Aztec and Mayan roots. Mexicans are proud of their rich Aztec culture and to have one the Aztec goddesses, Mayahuel, goddess of agave, up front would be a great dedication to their culture. The top artwork can be printed directly on the bottle, and the bottom label can be changed out with each new version of tequila.")
About
I am a thoughtful, inventive and accomplished graphic designer keen on revealing the unique story behind each brand. I possess in-depth experience in branding, print collateral, exhibit and digital design. I contribute generously to creative collaboration, while providing versatile and practical technical skills. I find joy in delving into the design process to bring levity and clarity to complex concepts. My designs engage, delight and get results.
Country:
United States.
Member since:
December 16, 2020
Reviews
"Chelsea was fantastic to work with. She is a talented designer and was able to quickly iterate on designs based on feedback given. Would definitely recommend. "
Anonymous client
reviewed almost 4 years ago