Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/954840/4fcd319a-1595-40da-b8c5-a74dccba3aa6 "Project Description:
This is a conceptual packaging redesign for Ballantine’s 30 Years Old Heritage Edition, developed as a self-initiated project to explore high-end spirits branding. The objective was to reflect the prestige, craftsmanship, and legacy of Ballantine’s through an elegant, timeless visual language.
Inspired by the brand’s heritage, the design highlights rich, premium materials, detailed typographic elements, and a sophisticated color palette, combining gold accents with deep, mature tones to evoke a sense of tradition and exclusivity. This project was created independently for illustrative purposes only. It is not affiliated with,
sponsored by, or officially endorsed by Ballantine’s or its parent company.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/e8f06d79-ae4b-4664-a6ea-53f27a8019f9 "The client's task:
Jägermeister wanted to shift perceptions — from wild party shots to a bold, premium spirit. The goal was to create a limited-edition box for Christmas that stood out on shelves, felt gift-worthy, but wasn’t holiday-themed. It needed to reflect the brand’s heritage, edge, and appeal to a younger, culturally-savvy audience.
Solution:
A bold, angular box design featuring striking gold “1878” typography, rich green tones, and an orange bow — nodding to tradition without being cliché. Premium finishes (matte, gold foil, embossing) add shelf appeal, while the compact shape hugs the bottle for impact without waste. The result: a standout pack that’s giftable, exciting, and unmistakably Jägermeister.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/f87a85d6-0f03-4ea7-9663-9b2d1267be9a "Client Brief:
Create a premium tequila brand, Mexica, with a strong visual identity across three core expressions: Blanco, Joven, and Reposado. The brand needed to draw deeply from the cultural richness of the Mexica (Aztec) civilization, highlighting its advanced society, warrior spirit, and its profound influence on Mexican identity—while aligning with the craftsmanship and authenticity of traditional tequila-making.
Creative Strategy & Execution:
A full strategic and visual development process was undertaken to bring the Mexica brand to life—from brand storytelling and logo design to label system and packaging.
I focused on building a visually cohesive range that feels rooted in heritage, yet refined for the modern premium spirits market.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/02b75a13-83b0-4ae1-9dbd-67894a561203 "A distinctive brand identity and packaging system for a new range of varietals and blends—modern, nature-led, and instantly recognizable on shelf.
The final concept features a refined custom logotype and a collectible label series illustrated by me, with each wine represented by a native bird species. Elegant typography, organic illustration, and cohesive layout create a unified system that celebrates biodiversity and strengthens the brand’s sense of place.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/c2cb8253-ce40-4c03-8213-cc41e723995d "Client Brief:
Coburns Distillery needed a premium label and packaging system for its $250 Single Malt Whisky—crafted for a discerning audience. The goal: hero the Coburns name, reflect heritage and terroir, and create four distinct seasonal editions.
Solution:
A cohesive design system with unique color palettes for Spring, Summer, Autumn, and Winter. Modern typography, screen printing, and foil accents elevate the brand—balancing Scottish tradition with Australian soul.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/259e787a-3b15-440d-830b-7aa757cb670a "For Upala Wines, I designed a unified label system for a multi-SKU wine range, created to feel premium, modern, and instantly recognizable across different varietals. The objective was to build strong shelf consistency while allowing each wine to stand out through its own personality.
The design uses a structured layout with elegant typography and a distinctive handwritten-script pattern as the main brand signature. Each varietal is differentiated through rich color blocking (red, green, and deep plum), creating clear navigation for consumers while maintaining a cohesive family look across the range—ideal for retail, export markets, and modern winery branding.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/36411bcb-a0fe-42cb-b8e2-d1cad8a7170d "For Kohlberg Tinto Clásico, I designed a premium wine label that balances heritage, elegance, and strong shelf presence. The goal was to create a timeless identity that feels refined and authentic, while clearly communicating origin and quality at first glance.
The design combines a bold handwritten logotype with classic supporting typography and a detailed landscape illustration inspired by the Valle de Tarija terroir. Subtle premium details—such as the crest emblem and refined layout—add sophistication without overcomplicating the label, resulting in a distinctive wine identity built for both retail and high-end presentation.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/8fd06817-1010-42f6-830b-9b486a6325fb "For Petite Prosecco, I created a refined label and bottle identity designed to feel premium, feminine, and instantly shelf-ready. The goal was to balance modern minimalism with classic sparkling-wine elegance—positioning the brand as a stylish choice for celebrations, gifting, and everyday indulgence.
The design features a soft rosé-toned bottle paired with a rich burgundy label and ornate gold detailing, creating a sophisticated contrast that communicates quality at first glance. A clean typographic system ensures readability, while the decorative frame adds a timeless, boutique feel—perfect for a modern Prosecco brand with strong visual impact.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/b72f188d-78e8-4bfd-9f48-387159dff59a "This concept redesign repositions Larios in the RTD category with a premium, Mediterranean-led identity for a low-alcohol sparkling cocktail. The goal was to create a modern, refreshing product that feels sophisticated, lifestyle-driven, and instantly recognizable on shelf.
The visual system combines deep Mediterranean blue with copper-peach accents, refined botanical illustration, and minimalist typography—bringing strong brand continuity while elevating the RTD into an aperitivo-style, wellness-conscious experience. This project was created independently for illustrative purposes only. It is not affiliated with,
sponsored by, or officially endorsed by Larios or its parent company.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/9a707b16-0557-44f3-a3a9-6efb2a345041 "Padre Kino is a classic Mexican wine brand returning after more than a decade off the market. The goal was to modernize the identity while protecting its heritage—through a complete redesign of the bottle, label system, and overall visual language.
The project included recreating the original 1L bottle silhouette with refined proportions, adding a new pilfer-proof cap, and producing technical manufacturing specs for scalable production. The label system expanded into eight cohesive variants, using refined typography, embossed iconography, and clear color coding to unify the range while keeping each wine distinct.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/ea9b0801-884a-443b-bfe0-640e40326615 "For Famiglia Grillo, I designed a premium Tetra Pak wine package that translates classic Italian wine heritage into a modern, practical format. The goal was to create a bold shelf presence that feels authentic and high-quality—while remaining approachable for everyday purchase.
The design uses a refined black-and-gold palette, a strong heraldic crest as the centerpiece, and classic typography to communicate tradition, origin, and craftsmanship. The result is a cohesive, elevated packaging look that makes the Tetra Pak format feel premium, distinctive, and instantly recognizable.")
:format(webp)/99designs-work-samples/work-sample-designs/954840/f5888fac-9dca-4e6e-b6bc-628be437dc2b "Client Brief:
Create branding for POGGIOBELLO, a premium Friulano white wine from a single vineyard in Friuli. The challenge: balance elegance for HoReCa with supermarket appeal.
Solution:
A design rooted in place and authenticity—featuring hand-drawn hills, minimal layout, and classic typography. Natural tones and soft textures evoke tradition with a modern edge, crafting a look that feels premium yet approachable across all markets.")
About
Senior Brand & Packaging Designer specializing in premium alcoholic beverages. 12+ years delivering commercially effective branding and packaging for global markets. Rooted in a family legacy of award-winning winemaking and architecture, I bring precision, structure, and detail to every project. I design brands built to perform—across luxury, premium, and mass-market tiers—ensuring shelf impact, technical feasibility, and production efficiency. Skilled in 3D, AI. Open to 1-to-1 projects.
Member since:
August 03, 2012
Reviews
"Every time again! Even after the end of the Contest he made us some more changes. And allways in a Short Time."
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reviewed over 10 years ago
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