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The Brief
Industry
Food & Drink
Color inspiration
Company name
Toco Imports, LLC
Existing website
...
The Brief
Product name
Toco Cachaça
Description of the product
We seek to design a label for an ultra-premium artisanal cachaça named “Toco Cachaça”. Cachaça is a distilled spirit made from fresh sugar cane and solely produced in ... It is third in worldwide spirits sales, but the majority of the sales are limited to Brazil and it is currently almost unknown to the US ... A new generation of cachaça producers has recently returned to the ancestral methods of artisanal production using copper containers and small batches (Alambique method as opposed to the industrial method) in an effort to recapture the original flavor of the ... Following this fermentation process, the spirit is aged in a variety of different wood barrels (Oak, Jequitibá, Amburana) to impart further ... Through this artisanal production, the liquor naturally possesses a rich, spicy and fruity aroma which constitutes a great drink on the rock (... sipping cachaça). It can also be mixed to create very diverse flavor profiles: with lime and sugar (caipirinha); with vermouth (rabo de galo) and with ...
Description of the product target audience
US/Canadian market at first but international in 3 ... Sophisticated, sociable, educated, savvy and adventurous American men and women aged...+, medium / high purchasing power living in highly populated urban areas who value new experiences and ... Our target customers value quality, great taste, exclusivity and product ... They also like unique products, new experiences and to be ... They have a lot of choices, and currently drink ultra-premium craft Tequila (Casamigos), Vodka, Gin (St George), and ... Our target consumers want to engage with brands on social ... They seek to diverge from the paths their parents took, and extend that desire to the products they buy--opting to "discover" something new rather than adopt the products their parents ... Once they find a brand, they tend to stay with it, as the brand becomes a part of their ... The target consumer is also health conscious with a preference towards purchasing food items that are locally grown, produced in small batches with authentic ... The consumer is also concerned with environmental sustainability and ... Given the wide range of liquor options they are exposed to, they can afford to be selective with their purchases--as a result, quality is key to appealing to these consumers in the long ... They look for a high-quality product with authentic ...
The Brief
Style attributes
The Brief
Design needs
We want a memorable label that could become iconic of this category of ... The package should exemplify ultra-premium quality, artisanal and tradition, with a hint of contemporary ... Traditional with an element of something unexpected, something ... It should feel warm and ... It could also include elements of the Brazilian environment, but without the stereotypical Brazilian icons (like the Christ statue). The product’s name “Toco” originates from the toco toucan which is found in ... Our product is made in the state of Minas Gerais (Brazil), the birthplace of cachaç... We want to emphasize elegance, luxury, quality, craftsmanship, and authenticity while providing a look familiar to the American ... This unique cachaça is an ultra-premium product at $... per ... FRONT LABEL - Toco Logo - "Aged 3 years" - "...%... PROOF)" - "... ML" -"Hand Crafted in Minas Gerais, Brazil" BACK LABEL -Description: "Seeking relief from the stress of sleepless nights, two prominent surgeon brothers flew to the remote state of Minas Gerais in ... There, they discovered a local craft spirit distilled from fresh sugarcane and aged in Brazilian wood barrel to create an exceptionally smooth ... The rich flavor comes from the artisanal production using copper ... Born out of the passion to evade an oppressing routine, Toco ® is crafted for those seeking an adventure into the freedom of ... Seize new flavors and unleash the Amazon in your life!" - Health Warning "GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS, (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH ..." Note: “GOVERNMENT WARNING” must be in caps and ... minimum of 2mm, maximum characters per inch =... - "Produto do Brasil" - "Imported by Toco Imports LLC, Austin, TX, USA" - UPC Code (please leave a blank space for this on the back label) SEAL - "Artisanal Cachaça" The seal over the cap should have a section for the batch and bottle ... CAP Heat burned Toco Logo (just the toucans not the lettering)
What to avoid
Can't be boring and shouldn't have obvious, stereotypical Brazilian ... We want something upscale and ... Traditional, but not old fashioned nor historic, stodgy, and ...
Package dimensions
...
The Brief
Attachments
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their .
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional designers to turn your ideas into reality.
winner
Select your favorite custom (Or two! Or three!). And the design is all yours.
tocospirits collaborated with designers to refine their ideas
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And then… they selected a winner!
Client review
Been working with Vasily now for a few years, all work has been fast and high quality!
ryane.donaldsocAlong the way, they met lots of talented designers…
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