Company
Product
Product name
Fit ovsená kaša (my apologies for making the change, I noticed I need to change that after getting the first designs. KOKO ČOKO is the flavor name (coconut-chocolate) which will be changing with each flavor, but it is not the main name of the product.)
Description of the product
Instant oatmeals with natural and high quality ingredients, protein and superfoods. Quick, tasty and easy to make solution for a busy morning.
Description of the product target audience
Women, 25-40, want to live a healthy lifestyle, busy for preparing breakfast. Students/busy mums/office workers.
Slovakia, mid to high income level.
Creative vision
Style attributes
Design needs
- I’d love the label to be modern, clean, simple, more on the feminine side and playful.
- I’d love to differentiate product flavors with different colors.
- Also, it’s very important for me to showcase a TASTY element on the front label - the flavor of the oatmeal (coconut + chocolate in this case).
- My website is http://fitrecepty.sk so I’d like to use some element that will remind people of the website - for sure I’d love to incorporate the logo, my idea was to implement it to the top of the label into a semi-circle (when you open the website on the mobile, you will see the logo in semi-circle with a white top layer).
-----
ABOUT MY BUSINESS
My main business is creating healthy recipes and selling healthy recipe books. Right now I’m expanding with food products, that should make eating healthy easier and faster for my target group.
Following types of food products are planned to be introduced: instant breakfast oatmeals, baking mixes (for cakes, breads, pancakes etc), smoothie mixes. And also simple products as nuts and seeds, superfoods, xylitol, protein powder etc.
----
The first line of products will be instant oatmeals with natural and high quality ingredients, protein and superfoods.
There will be various flavors of the breakfast oatmeal:
coconut & chocolate, strawberry, vanilla, gingerbread, apple pie..
These oatmeals will also be available in a variation with rice flakes instead of oats. This can be differentiated in text, but also visually if you will find a way.
---
As I'm the main brand ambassador, I'd like to include my photo somewhere on the label with a text original recipe by... (text will be included in the product label document).
---
In the files section, I included some designs I like. They are playful, modern, feminine and look tasty.
If you have any questions, please do not hesitate to ask.
What to avoid
Dimensions
Package dimensions
Packaging will be a 500 g tube with full label on, with a diameter of 10 cm (I uploaded a sample in the section with logo) . You can use fonts as my website uses, or you can try incorporating another font. On my books, I use GARDEN GROWN in caps. But this is not a requirement, feel free to try your ideas.Label dimensions:H 129mmW 330mmLabel dielines are uploaded in the section with logos (as pdf with the chocolate oatmeal).Label copy included in files (pdf).
Contest deliverables
1 x Product label
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.