Visual style
Design inspiration
Colors to explore
Other color requirements
Company
Industry
Cosmetics & Beauty
Company name
Puriya
Existing website
https://www.puriya.com (Please don't reference the styles on the website as we are looking for a new look)
Product
Product name
Wonder Balm
Description of the product
A natural antifungal balm that relieves itchy and dry skin. It contains a high percentage of tea tree oil, 6 other plants, and bee's wax. (complete ingredient list is provided in Design Brief document)
Description of the product target audience
People with Athlete's Foot, Jock Itch , or Ringworm skin conditions. These people are usually active, like gym goers, runners, or people who expose their skin in humid condition for extended periods of time like gardeners, workers who wear steel toe shoes, ect.
Gender: 60% men, 40% women
Age: 35-65
Income: > $55,000 USD per year
Demographic: 80% Caucasian
(more details in Design Brief document)
Creative vision
Style attributes
Design needs
Design brief is in this link. I also provided a downloadable doc. https://docs.google.com/document/d/…sp=sharing
What to avoid
1. Avoid aggressive colors like red, orange colors for large areas.
2. Avoid outdated design elements.
3. Avoid using drawing or stencil for the plants or flowers
Dimensions
Package dimensions
Label dimensions: 6.5" (w) x 1.19" (H) (They are in INCHES)
Contest deliverables
1 x Product label
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.