Be One Passion – Gewürztraminer Wine Label Redesign

Food & Drink

Be on Passion

https://beonepassion.com/

Be One Passion — Gewürztraminer Wine Label Redesign

Be One Passion is a Michigan-based, Black woman–owned wine brand that celebrates inclusivity, empowerment, and passion through elevated wine experiences. Our Gewürztraminer is a semi-sweet, aromatic white wine produced in partnership with Château Chantal Winery in Traverse City, Michigan. The label should reflect a luxurious, modern aesthetic that conveys sophistication and soul — an inclusive experience captured in a bottle.

Our customers are men and women ages 25–55 who appreciate wine as part of a lifestyle centered on culture, community, and connection. They are professionals, tastemakers, and enthusiasts who value premium products that tell a story. Most live in metropolitan areas such as Detroit, Chicago, and Atlanta and have a moderate to high income level ($60K–$150K+). They are open-minded, style-conscious, and often seek out minority-owned or artisanal brands that align with authenticity, empowerment, and elegance.

We are redesigning the Be One Passion Gewürztraminer label to reflect modern luxury, feminine strength, and inclusivity. The new design should feel elevated, clean, and contemporary, appealing to both male and female wine buyers. The label must reflect that Be One Passion is a Black woman–owned brand — communicated through visual nuance, tone, and warmth, not explicit text. The overall mood should be sophisticated and aspirational — think “Vogue meets Vineyard.” It should shimmer under light with metallic foil details and refined contrast. Front label: Include the Be One Passion logo and tagline: “An Inclusive Wine Experience.” Prominently feature the varietal name “Gewürztraminer.” Add region (“Michigan”), ALC 12.5%, 750ml, and website (www.beonepassion.com ). The design should feel modern and premium, using metallic foil on key details (varietal name, logo, or heartbeat line). Incorporate the brand’s heartbeat motif in cherry red (#C00000), symbolizing rhythm and connection. Optionally include a silhouette illustration of LaToya Flint (the founder) holding a wine glass — subtle, abstract, elegant, and integrated into the design background. Back label: Include product story text: Showcasing passion & inclusivity in a bottle. A full body, semi-sweet aromatic white wine with fruity flavors and aromas, highlighting tasting notes of lychees & rose. Include QR code placement, Government Warning, “Contains Sulfites,” and production credit: Produced & Bottled by Château Chantal, Traverse City, MI. Continue the modern luxury tone with foil highlights or a faint silhouette pattern behind the text, ensuring clarity and readability. Style & feel: Modern luxury • Inclusive • Feminine strength • Minimalist • Sophisticated • Clean Think of brands like McBride Sisters Collection, LVE Wines by John Legend, and Francis Coppola Winery. Use metallic silver as the base foil with Walnut Brown (#5A3412), Deep Purple (#4C2B4F), and Cherry Red (#C00000) for accents. Optional Champagne Gold tones can be added for warmth and richness. Typography: Use an elegant serif for the varietal (e.g., Playfair Display or Cormorant Garamond). Use a clean, modern sans-serif for supporting text (e.g., Lato, Montserrat). Maintain strong legibility, balance, and refined spacing for a premium look.

Avoid the use of AI-generated human figures. Do not use obvious wine clichés such as grapes, barrels, or vines. Avoid cluttered layouts, overly ornate fonts, or heavy drop shadows. Keep text easy to read and avoid flat or dull tones that diminish the metallic foil’s light effect. Do not use stock photography unless noted. The design should look timeless, bold, and original.

Dimensions Bottle size: 750ml Front label: 6.75” x 4” (171 mm x 102 mm) Back label: 4” x 6.75” (102 mm x 171 mm) Material: 70# Bright Silver Foil (C4500 / 40# SCK substrate) Finish: Metallic silver base with spot varnish Color: CMYK Bleed: 1/8” Printer: Château Chantal, Traverse City, MI