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Best Use of Typography

This ain’t your typical typography, and that’s why we love it! From funky fonts to twisted type, this category waxes lyrical on the written word.

Winner

I chose this piece as the winning entry because it works really well on many levels. The letterforms are playful and filled with personality but none of that distracts from the legibility, which is key. The composition, hierarchy and use of color all work well together to easily guide the eye through the piece and I really like the fact that all the little quirky stylistic choices with the lettering not only make the piece feel fun but also serve the practical purpose of maximizing the use of available space.

Gia Graham

Mky first worked with Makeplease to create the logo and branding elements, after the client found her on Instagram. With the company’s official launch underway, it was time to apply the brand guidelines she’d created to a fun launch party poster. Mky chose a hand lettering approach, since the poster needed to have lots of text on it. We absolutely love the balance of clarity, personality and movement that shine through in this poster design. Well done, Mky!!!

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