The contest format allows for a no-risk, effective method for accumulating multiple designs from top design pros in a very short period of time, which was exactly what I was looking for and exactly what I needed. All of the designs submitted were well crafted, and provided me with multiple, high-quality choices. The only real challenge was choosing which one, since all were so good! Thanks to 99designs for an innovative, fun, and ultimately actionable way to select a logo!