Portfolio
:format(webp)/99designs-contests-attachments/94/94462/attachment_94462203 "For this assignment, I designed a service area map of the greater Oakland area for the realtor Simone Koga.
I carefully studied the clients current brand to ensure that my design would fit into her overall brand. The brand had a minimalistic and classic style sprinkled with a warm and friendly touches. I wanted the map to fit these criteria as well, so it would fit in to the client's overall brand.
To achieve this goal I used the brand colors in the creation of the map and focused on creating a map with a minimalistic style as well as a warm personality. Furthermore, I focused on creating a map that is easy to read and which will ensure that the realtor's clients can find their way while they are on the hunt for their new dream home in the East Bay.")
:format(webp)/99designs-contests-attachments/94/94295/attachment_94295974 "This is an illustration style concept for a haircare brand's packaging.
The product should primarily speak to women age 18-25, but also be inviting for a middle aged audience. The client wanted the style to be non-specific or inclusive with regards to women shapes, sizes, ethnicities, and ages. Therefore, I chose to focus on facial features and hair and thereby leaving out the body and face shape in order to leave more up to the viewers imagination. I also wanted the hair depicted to include multiple hair types. I also envisioned it to be wild and flowing to show that the product brings one's hair to life.")
:format(webp)/99designs-contests-attachments/93/93757/attachment_93757091)
:format(webp)/99designs-contests-attachments/93/93302/attachment_93302045 "When I hear the words \"difficult bulk solids\" I don't see the solid itself but instead its container. I see a broad and tall rectangles like silos. Handling such containers calls for a company that is equally solid and which understands the mechanics behind the structures. Geroldinger is a company strong enough to lift such a job and this is what I want my logo design for them to show.
Using rectangles I created a simple, geometric and powerful mark. Inspired by the metaphor of the company being able to \"lift the job\", I made the mark and the baseline of the company name hint to a weightlifter's barbell. This gives the logo an internal strength, while still being abstract enough to not show the barbell literally. In the company name, I made connections between some of the letters to add dynamic movement through the word and emphasizing the internal strength. The R in the name and the Y in the tagline creates an arrow shape indicating that the company is moving towards the future.")
:format(webp)/99designs-contests-attachments/93/93304/attachment_93304480 "When I hear the names Ellie n' Troy in the context of children's apparel, I see two children rushing into a bright and colorful store. Like me and my brother did, when we were children. Hand in hand, all excited because we were getting new clothes. Since Ellie n' Troy is an online store the situation will be different, but the excitement will be the same when the children rush to their mother's side to browse the wondrous items on the screen.
To capture the personalities of the Ellie and Troy I chose to hand-draw the brand name to make the shapes organic and a little child-like. For the tagline, I used the typeface Montserrat, which geometric shapes contrast the hand-lettering.
Since the vision of the two rushing children made me think of small eager birds, I added a little plumb bird – one that is just learning to fly on unsteady wings.
For the color palette, I used a fresh green to make it youthful and fresh, contrasting it with a happy and lively orange.")
About
I’m a passionate graphic designer and illustrator, who helps my clients reach their goals through thoughtfully crafted design. I’m technical savvy, proficient in Adobe’s creative suite, and specialize in hand-drawn vector illustrations. Furthermore, with a master’s degree in literature, I always focus on how to tell a brand’s story in the best way. I believe that a good design’s power is in the detail when the detail supports the overarching concept. Portfolio: maria.michelsen.dk
Country:
United States.
Member since:
February 14, 2018
Reviews
"Maria was a joy to work with. She was thoughtful and creative, took the time to really understand my brand and what I was looking for, even when I wasn't very sure. She was patient and thorough an provided multiple revisions as I pinned down what I wa..."
Simone K-RE
reviewed over 6 years ago
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