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hwhite0702 got their new product packaging by running a design contest:
by ChlyangPremium Packaging Design for "PureSea Shrimp · 龙井虾仁"
Check out hwhite0702's Product packaging contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Company name
Captain Jack‘s
Existing website
https://www.youtube.com/@cj10010/videos?app=desktop
Product name
PureSea Shrimp · 龙井虾仁
The Brief
Description of the product
"Longjing Shrimp" (龙井虾仁) is a famous Chinese delicacy from Hangzhou, where fresh shrimp is cooked with the aroma of Longjing (Dragon Well) tea leaves. It represents a perfect balance of freshness and elegance. Our product brings this cultural heritage into a premium frozen shrimp line — healthy, chemical-free, and naturally delicious.
Description of the product target audience
Middle- to high-income consumers who care about quality seafood and international flavors. Targeted at both Asian and Western markets, especially those who appreciate gourmet and cultural fusion food experiences.
The Brief
Style attributes
The Brief
Design needs
We need a premium shrimp packaging design for frozen shrimp, highlighting both cultural heritage and modern international appeal. Key requirements: 1. Title Area Chinese main title: "龙井虾仁" in elegant calligraphy, emphasizing cultural refinement. English subtitle: "PureSea Shrimp" in clean, modern sans-serif, for international clarity. 2. Selling Points (icons on top-right or bottom-right) ✅ Chemical Free ✅ IQF Frozen ✅ Premium Quality 3. Product Slogan (banner style) Chinese: 不忘初心 · 臻纯鲜 English: Naturally Pure · Premium Taste 4. Visual Direction Background: blend of Longjing tea elements + ocean freshness + healthy lifestyle symbols. Main Image: a crystal-clear shrimp with subtle tea fragrance effect. Colors: green with silver/gold accents to highlight premium and refreshing style. Overall Style: fusion of Chinese calligraphy and modern minimalism — balancing tradition with international design.
What to avoid
Avoid overly cliché “Chinese takeout” design tropes (e.g., dragons, lanterns, red-gold kitsch). Do not use realistic tea leaves overpowering the shrimp — tea should be subtle, symbolic. Avoid clutter — design must look clean, premium, and suitable for international retail shelves.
Package dimensions
2 lbs standard frozen shrimp pouch
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product packaging designers to turn your ideas into reality.
winner
Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.
hwhite0702 collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Thank you for working with me on this project. I will be requesting your help again. Thank you.
AnonymousAlong the way, they met lots of talented designers…
![The avatar of DG[Graphix]](/avatars/users/2636648/96)
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