Background information
Name to incorporate in the logo
MyFirmMattress
Slogan to incorporate in the logo
Description of the organization and its target audience
Product is a firm mattress. I have a mattress retail store and after 21 years in the mattress business I’ve determined one thing for certain, people wake up better on a firm mattress.
This made me think. How come there isn’t one simple choice for someone who wants better sleep and a high quality, well-made firm mattress? A mattress with top-grade materials and no gimmicks.
So I decided to cut through the clutter and nonsense of mattress buying and manufacture that one simple, well-made quality firm mattress. A mattress made by trusted and renowned industry veterans.
Logo is for a one-product website... MyFirmMattress
As for the target audience, it really is everyone who sleeps on a mattress. That being said, I doubt someone in their teens would be as interested as someone who is older.
Industry
Home Furnishing
Visual style
Colors to explore
Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
The prize is now guaranteed. And to further clarify what we are looking for in our logo (MyFirmMattress)...
Please place emphasis on "Firm Mattress" as we are marketing a firm feeling mattress. As opposed to emphasizing "My Firm" which might sound like we are marketing a law firm or company. Please also keep in mind that logo will primarily be for our website MyFirmMattress.com but we are also concerned as to how it will be viewed on a phone and in other social media forms. Logo will be used on a white background similar to other online mattress companies (Saatva, Leesa, Purple, Casper and Tuft & Needle). We are looking for a Combination Mark (a wordmark and brand mark). Feel free to contact us and Thanks!
Oh, For brand style we tilted slightly feminine than masculine as the ultimate decision maker in mattress buying is almost always the female.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.