Background information
Name to incorporate in the logo
HBK
Slogan to incorporate in the logo
Your Engagement, Our Commitment.
Description of the organization and its target audience
HBK Group has several subsidiaries like HBK Textile, HBK Blankets, and HBK Super Market. In the near future the group plans to launch other subsidiaries like HBK Real Estate, HBK Electronics etc. Each subsidiary has a specific target audience but overall the group's target audience is generalised.
Industry
Retail
Visual style
Colors to explore


Other color requirements
Style Attributes
Design inspiration
i like the message conveyed in this lo
go. its easily understandable. funnel shows lab, stars and moon shows dream. i want our reliability, our commitment to deliver best to customers, customers trust on us, customers satisfaction etc like message in my logo. i don't want pictures to give my message to customers in the logo. i want my message to be conveyed in these 3 words HBK. now that's the challenge for designers.
References
Attachments
Other notes
In the above-mentioned section of Industry selection, I was given an option to choose only one industry that's why i chose 'Retail' but actually HBK group deals in manufacturing as well as retail industry.
I want a design that integrates the words ''HBK'' into a logo that clearly conveys the message of the group's 'Reliability'.
After the HBK logo, the word ''HBK Group'' needs to be written in a specialized font and size.
Below the HBK logo and HBK Group, slogan of the group 'your engagement, our commitment' should be written in a specialised font.
In the Image 1 LG's logo, LG words has been integrated into a specialised logo that clearly conveys a message of LG's commitment to make its customers happy. Similarly, I would also want to integrate HBK words into a special logo that clearly conveys the message of the group's reliability. Also, after the LG's Logo, LG has been written in a specialised font where i would want HBK Group to be written. Finally, Below the LG's logo and LG word, Slogan of the company has been written which is Life's Good. i would also want my group's slogan which is 'your engagement, our commitment' below the HBK logo and HBK Group.
Similarly, in the image 2, the words GS have been integrated in a special logo that clearly conveys a message that GS is company that deals in the area of photography.
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.