Elegant logo for EلAR — a luxury jewellery brand fusing Arab artistry with Western chic Kim

Fashion

EلAR (pronounced ELAR) is a contemporary jewellery brand that bridges the elegance of the Arab/Mediterranean world with the refined minimalism of Western, chic design. The brand is rooted in heritage, craftsmanship, and modern identity — inspired by ancient Phoenician artistry, Arabic architecture, and timeless luxury fashion. We design jewellery that celebrates cultural duality — East and West, ancient and modern, spiritual and sensual — through refined, sculptural pieces. Our visual identity should evoke: • Luxury, timelessness, and craftsmanship • Minimalism with cultural depth • A feeling of heritage meeting modernity Think of these logo designs: Celine, Loro Piana, Cartier, Olamar Paris, Chopard, Mejuri, Harmony fine jewellery, but reimagined through an Arab/Mediterranean lens. We draw from: • Phoenician roots — particularly symbols of eternity, sea trade, and craftsmanship • Arabic motifs — arches, mihrabs, geometric patterns, arabesque rosettes, frieze, mandalas, fractals and filigree • Natural elements — palm trees, desert flowers, cedar trees, Phoenician star and moon crescents Target audiance: Our audience includes modern, style-conscious women and men aged 25–45 (can be older) who appreciate luxury with meaning. They are drawn to understated elegance — think quiet luxury — and value craftsmanship, authenticity, and design that reflects their cultural roots or global sophistication.

Nude colours, taupe, cream, Tyrian purple. Subtle and elegant colours, nothing bright, flashy or bold.

1. Logo Name The brand name must appear as: E ل AR or e ل ar The “ل” is the Arabic letter Lam, representing the “L” in ELAR. This letter is the soul of our logo — it symbolizes the cultural bridge between Arabic heritage and Western modernity. Please keep the “ل” in Arabic (do not replace it with a Latin “L”). 2. Colour Palette Our brand palette is inspired by the Phoenician heritage of Tyrian Purple, balanced by modern nude tones and soft gold: • 60%: Nude / Taupe / Cream tones (foundation colours) • 10%: Tyrian Purple (accent of heritage and depth) • 30%: Gold foil (luxury highlight and metallic warmth) The logo colour doesn’t need to use all three — it can be minimalist (monochrome, gold foil, or soft neutral). Designers are encouraged to explore which combination communicates timeless luxury and cultural resonance best. 3. Font & Typography For example: celine sans font or anything calligraphic Fonts should feel: • Timeless, elegant, minimal, modern, but not cold or corporate • Slightly artisanal, as if inspired by hand-engraving or carved inscriptions - I.e. Arabic calligraphy You may experiment with subtle custom touches to integrate the Arabic ل fluidly within the Western letterforms. We would like a more cursive feel to the typography. ⸻ 4. Logo Feel & Mood Mood Keywords: Luxury • Heritage • Balance • Minimalism • Modern Craft • Mediterranean Warmth • Arab Elegance ⸻ 5. Deliverables • Primary logo (horizontal) • Secondary logo (stacked or compact) • Symbol/monogram version (for jewellery engraving and icon use) • Colour and black-and-white versions The logo will be used across: • Jewellery packaging (embossed/debossed, foil print) • Engraving on small metal surfaces (needs simplified monogram version) • Website and social media • Business cards & certificates of authenticity • Digital advertising & brand videos

Every design category has flexible pricing for all budgets. starts at HK$2,299.