Background information
Name to incorporate in the logo
Atomic Horror
Slogan to incorporate in the logo
Description of the organization and its target audience
We sell horror merchandise (clothing, collectibles, accessories, art prints, figures, etc.) from horror movie/tv franchises, both major motion pictures and cult movies. I also plan on having a zombie tiki coffee bar. Think cheesy 50s horror, classic 80s slashers, and cult gems like Hollywood Chainsaw Hookers.
Industry
Retail
Visual style
Colors to explore



Other color requirements
I'm thinking blues, reds, and yellows or variations on those. Think 40s or 50s in terms of how much saturation you can go with.
Style Attributes
Design inspiration
References
Attachments
Other notes
I'm thinking two fonts. “Atomic” with a 50s sci-fi look (see the attached When Worlds Collide and It Came from Outer Space posters) and “Horror” in a dripping blood or other horror font (similar to the Galaxy of Terror attached).
The emblem would likely be 50s-style atomic symbol combined with a second symbol. Maybe put a small skull in for the nucleus or another symbol for horror – a knife, a hockey mask, a chainsaw, etc.
I'll have a lot of posters and merch from cheesy 40s and 50s horror posters about as well as 60s and 70s grindhouse and 80s slasher pics. So I'm definitely thinking some kind of retro/vintage feel to the design. 50s-style advertising appeals to me, but I could be swayed by something more rockabilly or all together different. I love classic pinups, Googie architecture,
I lean toward matte images rather than anything too glossy -- I'm more into a retro or letterpress look over CGI.
I feel good about my initial idea, but I’m open to mascot designs or other ideas. I'm paying to have this done because I know that I'm no logo expert. So if you have alternate concepts go ahead and pitch them.
I'll need stuff for social media, an awning, business card, etc. but thought to just start with the logo first.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.