Background information
Name to incorporate in the logo
Pulse
Slogan to incorporate in the logo
Description of the organization and its target audience
Pulse is revolutionizing the beverage industry by introducing a collection of zero-proof seltzers designed for the conscious consumer. We aim to provide an unparalleled drinking experience that aligns with a mindful lifestyle. Our beverages are designed to be the ideal refreshment for moments of relaxation, social gatherings, or when you simply want a treat that resonates with your values.
Target Audience:
Our target audience includes modern, urban individuals who are health-conscious and appreciate sophisticated design and clean ingredients. They drive electric cars like Tesla or Polestar, shop for athleisure at lululemon, and are early adopters of innovative, disruptive technologies and products. These are people who look for more than just refreshment in a beverage; they seek a holistic experience that aligns with their lifestyle.
Industry
Food & Drink
References
Other notes
Aesthetic Direction:
In terms of aesthetics, we aspire to exude the sleekness and modernity that brands like Tesla and Polestar represent. Our visual language aims to be cutting-edge, just like the innovative technology behind electric cars or the premium, modern fabrics you would find in lululemon’s latest collection. We're looking for a design that is sleek, forward-thinking, modern, elegant, and inviting. Our first product, a zero-proof seltzer, should encapsulate all these qualities in its packaging and presentation.
So, when you think of Pulse, think of it as the future of beverages—a refined, elegant, and socially responsible choice for discerning consumers.
Contest deliverables
1 x Logo
Final files
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