Background information
Name to incorporate in the logo
CLAIRE AUSTIN BEAUTY
Slogan to incorporate in the logo
Description of the organization and its target audience
Claire Austin is one of Kent's leading beauticians, offering a range of beauty services from her bespoke home beauty salon. Whilst CLAIRE AUSTIN BEAUTY is a new business, Claire has an established customer base which she is looking to expand.
Industry
Cosmetics & Beauty
Visual style
Colors to explore


Other color requirements
I'd like to explore the following colors:
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Style Attributes
Design inspiration
References
Attachments
Other notes
Whilst I am open to suggestions from designers, my vision for the branding is for it to have a premium / elegant feel
Upon researching, I came across DEREK ROSE (https://www.derek-rose.com/?gclid=C…GwodERYKaQ) and I would like to base my branding on this as follows, I think the typeface used is nice
1) Where it says DEREK ROSE it would have my name CLAIRE AUSTIN
2) Where it says LONDON it would say BEAUTY - perhaps slightly bigger than how it is now
3) You will notice that there is a small rose icon, I would like to replicate a similar flower icon based on the attachments, perhaps using flowers in some way
4) I would use the flower icon both together with the main branding but also as a standalone on things such as social profile pages, on print etc.
5) In terms of colours, I think probably one flat colour for the type and icon, and perhaps introduce a secondary colour for the icon too
6) Colours I am open to suggestion, but we could take inspiration from the flower photo I have uploaded. I also like grey on white or white on grey, but these are just ideas.
Thanks,
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.