Background information
Name to incorporate in the logo
Ceramita
Slogan to incorporate in the logo
Piastrelle in gres
Description of the organization and its target audience
"Ceramita" is the brand of ceramic and porcelain floor and wall tiles (tiles).
The company distributes porcelain floor and wall tiles with its own product catalog.
The style of the logo will therefore also condition the design of the catalog; this is the catalog of a well-known tile manufacturer: https://www.marazzi.it/media/filer_…t_2021.pdf
"Ceramita" is a young and modern brand but one that conveys elegance and solidity, a brand that must give confidence to the customer.
The logo should be clean and very readable, we would like to have a logo and text so that the logo can be used separately in the various declinations of brand use.
We chose the red, orange and yellow color scheme because they seem to be the ones most akin to our industry, but we leave it up to the designer to make other suggestions.
If the designer in the logo wants to refer to the tile, this should not be done in a trivial and obvious way.
In the declinations of the logo there must also be a version in which the site "http://www.ceramita.it" is referred to.
Brand: Ceramita
Payoff: Piastrelle in Gres
Some examples from which to possibly take reference
https://www.caesar.it/it/
https://www.pamesa.com/index.html
https://www.refin.it/
https://www.florim.com/
https://www.marazzi.it/
https://www.cottodeste.it/
At the end of the job we would need to receive:
1. font
2. various declinations of the logo
3. font styles applied to the logo
4. color codes
5. open file format
If it is possible, we would like to receive the draft of the first page of the catalog. The winner will then be contacted to design the final catalog.
Industry
Industrial
Visual style
Colors to explore



Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
The pronunciation is with the accent on the first A.
I would ask if possible to provide a version with the first A accented.
Hello everyone,
I see very modern, minimalist logos.
The reference logos also mentioned in the brief have a less minimalist look.
Thank you.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.