Logo & Brand Guide for Dee (new café-restaurant venture)

Restaurant

About Dee Dee is a new café-restaurant venture launching its first venue in London (target: Feb...). We serve fine coffee, gourmet sandwiches, French crêpes, salad bowls, tea, juices and smoothies in a refined, welcoming environment inspired by nature, art and thoughtful ... Sustainability is central (responsible sourcing, low-impact materials), and we host community events (art & design sessions, beginner barista classes, coffee tastings, 3D-printing demos). Tagline (optional in lockups): "Fine Coffee, Fresh Food — Inspired by Nature & Art" Brand personality & keywords: Refined, warm, contemporary, creative, nature-led, sustainable, community-minded, subtly ... Target audience: Young adults and adults who enjoy quality coffee and food with friends, colleagues and family; design-conscious locals; remote workers; weekend brunch ... What we need: - Primary logo (for signage/shopfront and menus) - Secondary/stacked logo + icon/monogram (for cups, social avatar, app icon) - Mini brand guide (3–6 pages) covering: Colour palette (Pantone/CMYK/RGB/HEX) with light/dark use Typography recommendations (headline + body; accessible web-safe or Google Fonts ok) Clear space, minimum sizes, one-color and reverse usage Example applications (cup, storefront, social post) Deliverables: Vector files (AI/EPS/PDF), web SVG + transparent PNGs, color specs, font names/links (and licensing notes). Creative direction Wordmark + symbol approach ... Explore “Dee” in Title Case and lowercase (friendly “dee”). Tagline should be optional and legible at small ... Must work in single colour for stamps/emboss/deboss and laser-cut signage; scale down well for a cup lid ... Avoid generic clip-art (literal coffee bean/cup) unless treated in an original, minimal ... Colour & type (guidance, not restrictions) Palettes that feel natural, modern, and premium: - Forest green / charcoal / cream, with an accent (copper or moss). - Alternatively: deep slate / off-white / muted ... Typography: elegant humanist sans or contemporary serif paired with a clean sans for ... Prioritize excellent legibility and friendly ... Practical constraints: Works on exterior signage, cups, aprons, menu boards, website/... High contrast variants for accessibility (aim WCAG AA where possible). Provide one-color, reverse, and small-size ... What to submit (qualifying round) - Primary logo, secondary/stacked, and icon/monogram on white and dark ... - A quick mock-up on cup, shopfront, and Instagram ... - A 1–2 page mini guide preview (colours, type, usage). Legal - Original work ... - List any licensed fonts used and their licensing ...

I have created a Pinterest board that captures key element of the targeted interior design as well as the colour ... This can be used to get a better understanding of what atmosphere the brand is trying to create and therefore was the logo need to ... The board is accessible at ...

Every design category has flexible pricing for all budgets. starts at HK$3,399.