These days social media is one of the most powerful marketing tools out there and a great way to build legitimacy for your business.
Here's a few ways to get started:
- Ask your clients to tag you when they reveal their new design—and then tag them in return.
- Has your client posted an awesome photo of your design in real life? Ask them if you can repost it and tag them.
- Do your research into hashtags and learn how to make your posts more discoverable using them.
- Find a fun Instagram creative challenge to take part in to build your skills and get noticed
Remember to behave the same way you would on social media as you would professionally in real life. Always respect your client's wishes if they don't want to tag you or be tagged. Be strategic with your hashtags, posts and comments so you don't come off as spammy.
Help people search for your work by taking care of your metadata (aka the title, tags and description text that Google uses to catalog web pages).
On 99designs, we allow you to customize these descriptors when you add a design to your portfolio. Not only will the tags help you become more searchable on our site, but the title and description can help surface your work on search engines.
Consider what someone might type into a search engine to find your design and use those words to describe it. The more accurate you are with your metadata, the more easily you can find clients looking for a designer like you.