Everyone loves a new logo, right?
Just like they have for every other company who's ever given themselves a brand makeover, we assume that the public will pause for a moment to marvel in the simple beauty of our new mark, begin slow-clapping as they conceptualize its deeper meaning and finally rise to a standing I-must-share-this-on-all-of-my-social-medias ovation.
But just in case we're wrong, here's an infographic to help everyone compose the perfect review.
Because everyone definitely loves a good new-logo critique.