Audience Point is a tool that monitors, maximizes, and predicts usage, interests, and optimum delivery times across email, social networks, and communications platforms.
Audience Point’s mission is to be the best method to reach a customer’s affinity marketing group by providing time optimized messaging, analytics, and delivery tools through all their digital communications platforms.
Audience Point is an application that allows the marketer to monitor their target market’s personal network usage time and identify the key delivery times to individualize the delivery of a personal marketing message.
An individual is more likely to look at a message (be it email, or social networks) if he receives it while he is online than if he receives it when he is “offline”. Additionally, the target market/ consumer may have multiple communication preferences (Email, Phone, Chat, Social Networks, Twitter) and have a higher response rate according to those preferences. Audience Point is an application that monitors computer usage through multiple points of entry (Twitter, Facebook, email, website, Chat, etc.) to identify the network and Individual Send Time for a given user, effectively increasing the response-rate and click-through rate for the message. Our vision is to effectively target this group, by using technology to predict access, and deliver relevant information at the most likely time of viewing.