We found that sales directors have their software to help run their business, but have no idea how to make it run or who can do it for them. They are non-technical and then look for someone like us. When they find us, we want them to understand quickly we are the ones for the job. We do not want to scare them by flooding them with jargon. Just enough info to bring them into the site and some light material to put them at ease. Once they find us, they pass our details to the techies. They then will study the more technical parts of the site to appreciate we are teh right people for the job.
- So the site needs to be light
- not boring with text every where
- not cartoony
- smart casual feel, not formal but not arty
- type face needs to be clear, simple and bold, important when presenting a lot of material
- we need a homepage and content page
- dictionary page (for the jargon)
please see estafet.com for current site look and materials
We want to avoid traditional stock images of smiling people and shaking hands. We understand we are boring, so we want to look lively and interesting with good images, but we can only contribute copy.
I have attached a full design questionnaire of who we are with our logo. We are very proud of our name, so if you do some research of the name, you can see what we are trying to look like.
Files we need are good jpgs and psd files.