Tell us a bit about who you are and the people you reach
Kruipolie (penetrating oil) is a one man change management company in the nehterlands. The current site (http://www.kruipolie.net) needs a refreshment.
Kruipolie verandermanagement (change management) uses a basic reliable 3 step approach to solving companies improvement problems. Through analyzing, change of procedures and strict implementation we are able to make companies (20 to 2000 FTE) make more profit and increase employee satisfaction.
Ducth people, and especially management, are very sceptic towards change. They know it is necessary but do not dare to deep into the unknown. Therefore the site needs to breath reliability and trust.
Changing peoples attitude towards change requires a human approach. Kruipolie a.k.a. Binnert Rauwerda (the owner = me) has proven to have the skills to make this happen.
Communication is key. Therefore the site needs to facilitate the communication between the people working at the customers company and Kruipolie through blog, forum, poll's etc.
What industry do you think your business is most related to?
1. home page, little text, make the basic principle of the 3 steps visible.
2. Who is Binnert and what can you expect of him?
3. Blog, poll's and forum part of the site
We may need to change the logo and design a new logo that fits the atmosphere of the change management. It is not a very nice time for a lot of people, but when done right, employees feel happier in their work and becoming more productive as a result.