Zuni is a new communications agency in the market with digital at its heart. Despite being new, Zuni has industry experience of over 35 years, across London, Singapore and Sydney. The website will introduce Zuni to the market, and be the agency’s hub on the web.
- To gain awareness of the brand in the market
The brand is new. There will be a PR effort to raise awareness of the brand, the website needs to support this effort and give people more information about the agency and what it can do.
Measurable: Hits to the website, length of time.
-To showcase work and establish the team as industry experts
This will be achieved through the existing blog, as well as team bios, client testimonials and case studies of work.
Measurable: Interactions with blog i.e. ratings, share, comments. Blog articles published on industry sites, requests for articles / speakers at events
Direct team skills / areas of expertise
o Digital strategy
o Media strategy
o Client service & account management
o Project & production management
o People management
o Website specification
o Website testing
o Flash development
o Website design and development
o Video / film production
o Creative / Art direction
Marketing managers / directors and digital marketing managers
Mid 30s to 50s, generally time poor, but keen to seem knowledgeable within digital. Need quick snippets of information / stats that they can relay on to others. Insight: I want my business objectives delivered. Digital solutions should complement my broader marketing strategy and be handled by reputable digital experts.
Digital marketing managers & product managers
Mid 20s to 40s, generally time poor, they are keen to be well informed on what’s happening in digital, and be innovative in this space. Insight: I want to partner with digital experts that make me look good and make my life easier.
Zuni can position themselves either as a lead digital agency engaging industry peers for executional or specialist services, or as a specialist digital agency looking to offer their services to traditional agencies. Insight: I want to partner with digital experts that complement my skills.
Freelancers / contractors
Freelancers need to be able to get an understanding of the agency, as well as contact details and a place for them to submit their resumes. Insight: I want to work with like minded people that will pay me for my services.
Wireframes / prototype to follow is here:
All layout and design elements are open to your interpretaion, but the wireframes show all the elements that need to be included.
- We are a small team with a lot of experience. This allows us to efficiently work directly on your business.
- We are independent and our desire is to produce great work that produces great results. We don’t have to answer to shareholders.
o Zuni deliver what we said we would, when we said we would
o Zuni are transparent and honest, partners rather than suppliers
o Zuni delivers results
o Zuni makes my life easier
o Zuni delivers digital solutions that have measurable business benefits
o Zuni is a lifestyle, not just a job, the team want to be here
o Zuni seek out challenges
o Zuni ensure they have the right tools and facilities to perform great work
o Zuni sets clear expectations with their team
o Zuni invests in training and education for their team
o Zuni is a team with complementary skills who respect and support each other
o Zuni do not except second best or cut corners
o Zuni are a collaborative team, accountable to each other
o Zuni stand by their work and its effectiveness
- Friendly, down to earth simple language
- Authorative and confident, not afraid to be opinionated