Web Page Re-Design For Better Conversions

http://www.tabccertification.com

Everyone serving food or alcohol in the state of Texas requires TABC certification. We have the absolute best domain name with http://www.tabccertification.com. The site has had minor tweaks and revisions, but no major re-design in years.
We're seeking designs that will improve the look and feel, but most importantly will drive a higher conversion rate.
There is no faster or more convenient way to get certified! You can get certified in your pajamas in the comfort of your own home! Get certified or get a full refund.

The target audience for this website is anyone that serves, sells or handles food and/or alcoholic beverages. There is nothing gender specific, age range for target demographic is ~18-45.

We need a home page re-design, meeting the following objectives:

1) Focus of the home page is to convert the visit into a sale of the TABC Certification course
2) New page design should be clean & professional, drive CONVERSIONS first and foremost without being obnoxious
3) Home page needs to convey instantly what is being offered
4) Do not submit the design unless you feel that yes, you'd want to get your certification from that webpage

We would also like an inner page design that has similar look and feel to the home page, but is primarily intended to answer any questions the site visitor may have, reassure them they are at the right place, and have them purchase the course.

Some of the better competition we face: http://www.tabcpermit.com
http://www.tabctraining.org (this site is god awful ugly though)

A pretty decent website offering similar value proposition: http://www.defensivedriving.com/index.asp