Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world's first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a center for sharing and experiencing television, movies, video downloads, music, photos, and more.
People looking for a DVR
We would like to create an email that focuses on the cost/value of TiVo as it compares to regular cable DVRs. All of the content needed to create this email is pretty much on this page (the comparison chart and price) http://www.tivo.com/what-is-premier…index.html
A good headline might be: TiVo Premiere gives you so much more...for so much less.
Also, it might look neat to have the following info in a graph. "Average monthly cost over 5 years" People seem to respond well to graphs. We feel that a simple bar chart (comparing the cost of TiVo vs. the cost of a cable DVR) will work fine.
We would like to include "Try it Risk Free for 30 Days" somewhere in the email.
The comp. chart is not even necessary. What might look cool is a "tag cloud" (like this http://www.winnefox.org/blog/tagcloud.gif) of all the features of TiVo
The theme of the email is still..."TiVo Premiere gives you so much more, for so much less" Under that headline could be a tag cloud and a simple price chart (Or it could just say "$11.65 vs. $15.95") Then under that a small product shot with Try it risk free
We are looking for a nice, professional design. You are free to use any of the content or images from tivo.com.
Thanks a lot.