Customerforce is launching a content aggregation site titled Mashr. You will be able to create custom websites which source content from sites that you choose. On launch, the only interaction will be between Mashr and the user but we want to explore ways to make Mashr a more social experience.
We used 99 designs to choose a logo and as a result we are using it to design our website. We loved the way designers worked with us to refine their ideas based on our feedback.
Wide. Unisex. Web users in general, but specifically, it must appeal to a mature audience (25 - 40) as well as a young one. It can't exclude anyone.
Our target audience care about form and usability, the site should personify this. Different themes should target a different 'person,' for example, more egocentric users are going to want a large space for a picture of themselves, ome will want a plain and simple design that is solely designed to stream feeds in a readable way. Ecetera, ecetera.
Templates should be innovative or thought provoking. Check all of the different Tumblr themes for inspiration. Initially focus on background and then on the elements inside the boxes.
For all aspects of the background and page layout and sub panel the designs should incorporate these elements:
• Design elements
• Shadowing, etc…
Some notes on specific sub-elements in the wireframe…
Fixed width ~960px
Gallery / Lightbox / Slideshow
• Design skin for jQuery-based content rotator with images, headlines, and links
• Navigation and Thumbnails
Area below feature panel
Widget Design on right hand side of page
Other Content Boxes
mashr.me (password protected)
http://safe.tumblr.com/theme/preview/979 Visual Arresting. Love this one. Like the transparency, overlay and layering
http://safe.tumblr.com/theme/preview/441Love the overlays and layering. This one rocks.
http://www.stylelist.com/ Like the multiple column format
http://www.noisecreep.com/ would be useful to have a music based template
http://www.shelterpop.com/ Like the fact that they use rotating backgrounds
http://thehipstyle.com/ This has a similar layout to the wireframe. The widget in the right hand rail needs to be dramatically restyled