The Science of Dating
The Science of Dating is a website that stems from the background of one of our co-founders. The purpose is to put a more scientific spin on dating; however, unlike professional dating sites that attempt to match people on criteria, we serve as an information hub that informs people about the 'why's' and 'how's' regarding dating, mostly from a scientific perspective (regarding psychology, evolution, and mate behavior).
Prior to the launch of this project, we've been mentioned in a few noteworthy outlets, such as E!online. The people behind the project come from marketing, entrepreneur, and scientific backgrounds.
We love working close to business associates, freelancers, and out-sourcers. The more hands on the better. We also prefer to build long-term relationships once we find someone we're satisfied with and who is satisfied with us. For this particular project, we will likely come back for a few more page designs, we are just taking baby steps as we are new to 99designs.
The site will target people with an intellectual curiosity, most likely people in their 20's and 30's. We haven't been able to nail down a tighter niche-group as of yet, but the mindset of a person that searches for this type of information is probably a better target than a specific age-group.
*Those struggling with dating
*People coping with dating and working
We're very open to design changes regarding colors, styles, etc. Our number one goal is for the designer is to turn in a design that has a complete look and feel, rather than attempting to satisfy our design guidelines (which is a reason why we are giving very few guidelines regarding style).
The main thing that needs to not be altered is the basic layout of the functionality, which can be seen below. The functionality is already built-in (which can be seen by visiting the wire-frames below), therefore the functionality of this page design needs to remain relatively stagnant; however, the look, feel, style, and presentation can all change to the best of the designer's ability.
The direction of the look and feel should be a sleek and modern look vs. the more "90's" style. Potential alternate websites to consider might be:
* Logo: The current logo can be placed over whichever design type you use. If the logo absolutely has to be changed to flow with the design, that is no problem, just don't look at it as something that needs to be changed.
* Top Nav + Logo Background: This is definitely an area where we encourage a designer to run with it. We're looking for something modern and sleek.
* Overall Page Layout: This is another area where we encourage creativity. Assuming that the functionality can still be accessed in the relative locations that it can be seen on the wireframes, feel free to alter as needed. Sleek and modern.
* Three Top Div Boxes: There are three div boxes (questions, library, training) that serve to catch the eye of visitors to focus them on our main basic functions.
*Other Div Boxes: We encourage strong and catchy designs to be placed on the side divs. They can also be rearranged on the page as necessary.
As most pages have this, an area for a short blurb, paragraph, tagline, or basic theme can also be included the design if it works with the design.
The current website is a wireframe layout, but it is useful to determine the current functionality on the website.
Keep in mind the idea of an online magazine with a focus on trust, information, combined with a scientific skew. Once again, we don't have a pre-set idea in our heads, we're more interested in thoughtful, sleek, modern, and creative designs.
*New Note: One other potential style design we'd like to consider (but are not 100% set on) is a very large hero shot, something (perhaps not quite as large), but similar to: http://www.suitsupply.com/#/collection