Completed contest

Redesign our lingerie (underwear) shop

Kristian Foss needed a new web page design and created a contest on 99designs.

A winner was selected from 80 designs submitted by 12 freelance designers.

80
entries
12
designers
1
winner

One of the designers who made it happen

Winner - NARRA
Great understanding and interpretation of my needs. Smart designer.
- Tracy Gueno Gardner

How Kristian Foss started their web page design journey

Company name

Underverker.no

Overview

We offer the Norwegian market high quality, high volume, brand name underwear for women and men. As one of the few serious internet retailers of every day underwear we serve customers from all over Norway, but only to a very limited degree, from neighboring countries. Underverker.no (means wonders, but play on the Norwegian word for underwear) launched its webshop in june 2006, and have now established a solid customer base.

Our unique selling points are:
- good selection (brands + models + sizes)
- fast and free delivery (over NOK 500= approx USD 70)
- delivery directly to your home mail box
- free returns (when exchanging products)

Due to the order volume we now have reached, we will move to a new solution this fall.

Tell us a bit about who you are and the people you reach

Our core target audience are females between 20 and 50 years of age that could not be bothered going to the underwear/lingerie shop or does not expect to find their sizes there. Our secondary audience are men in the same age group that shop male underwear to themselves or/and female underwear to their partners.

Requirements

Redesign our front page to increase conversion rates.

We feel that today's webshop radiates the right values and message:
- Seriousness
- Clean, simple design (not cheesy as many lingerie shops)
- Easy maneuvering and use
- Delicate and inviting
Try to keep that, your way.

Today's shop:
http://www.underverker.no

Today's logo shall be kept (download EPS from http://www.drivehq.com/folder/p6117410.aspx).

We also plan to emphasize other departments than female underwear. The first one is men's underwear. Therefore we need to be able to "switch" stores/departments, by use of top tabs (?), or other method, so a new left (vertical) menu list is listed (ex. figleaves.com/uk ). Otherwise, the basic navigation layout should be kept.

In general, we believe more in evolution than revolution (but again, we may be wrong:). We like these sites:
- http://www.mystore.no
- http://www.victoriassecret.com
- http://www.therussianstore.com/
- http://www.gingerpuplane.com/
- http://www.atocasa.it/
- http://shop.acnestudios.com/
- http://www.jcrew.com/index.jsp
- http://www.dkny.com/womens/index.php/

The winner must implement the design on:
- Product listings
- Product presentation
- General information pages
for an additional 150 USD.

All design material has to be in .PSD files with full resolution, so we can have it cut and implemented into HTML. Layers in .PSD must be well organised.

We will not comment the first 24 hours.

Good luck everyone!

Custom package

US$809

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
PDF
PNG
JPG

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