We are a startup company in the mobile marketing arena. We like to think we are hip, innovative, and have a good idea of where things might be heading. We want this to come across in our branding and site.
We run a web application that allows our customers to send coupons and promotions to large groups via SMS. The design should be targeted to a demographic primarily consisting of business owners. The pages should be simple and informative and use the web 2.0 design style
Themes that should be prevalent on the site
1) Appealing to business own
2) This is an effective way to directly communicate with your customers
3) This is what the future will be about
4) Easy to use
As a secondary market, we anticipate targeting groups and clubs who need to communicate with their members.
Our primary audience is business owners. We want them to feel at home as the walk through our sales funnel (Home page-> Pricing-> Signup). Decisions are made in split seconds and we are looking to up our credibility.
This site is done in joomla, and we would like designers to keep that in mind. Aside from that, the objective is to make our site look like a million bucks. Extra attention will be given to designers that integrate things like
1) Press Mentions
2) Customer Testimonials
3) Logos, and Brand Images
In particular during the checkout process, we are keen on adding the Better Business Burea Seal of Approval, a way to show SSL security, and the thawte/verisign logo.
We want folks to feel that we are a trustworthy company and have a solid product. Credibility is important to us. Things like a follow us on facebook, or twitter would be cool, as would videos on the page (youtube)
We the concept on the http://www.dell.com/ where 5 different value propositions are presented to a consumer , and rotate
Also we need a better support interface. We use a tool called Kayako, but we need a better user interface that is optimized for joomla.