Premium meats eCommerce site needs a PREMIUM design

Hunters Rreserve - http://www.huntersreserve.com

Hunters Reserve creates wild game meat products with our customers' high standards in mind. All of our products are produced, inspected and packaged according to USDA guidelines. Our meats are naturally lean, low in cholesterol and farm raised to ensure the most tender and flavorful cuts available to our customers.

Hunters, fishers and other wild game sports enthusiasts or just those who enjoy the products of these excursions.

We need an overall template update with particular focus on the home page, product grid, product view and recipes page.

Overall

* Looking for a softer and more rustic theme. Think old wood, trees, cabins
* Live animal pictures are not a good idea when selling meat, silhouettes/shapes are OK
* Real HTML text wherever possible for search engine optimization

Home Page

* We will be removing the left and right columns currently present
* Using a large image and some text as a large feature and then smaller boxes for the main categories below, similar to http://www.swisscolony.com/
* Have some featured products
* 2-3 callout boxes (filler text OK for now)

Grid page

* http://www.huntersreserve.com/products
* Attractive image and text describing the category (filler/placeholders OK)
* Utilize the "Shop by" elements on the left-hand column and cart/comparison on the right-hand column
* Have callouts available on right-hand column

Product detail page

* http://www.huntersreserve.com/pheas…sages.html
* Spruce up cart/related products right-hand column
* Create callout for perishable items saying "Item is Perishable, can only be shipped 2nd Day Air"
* Spruce up "You may also be interested in the following products" at the bottom

Recipes page

* Recipes will be grouped by category

I will provide as much imagery as we have for inspiration. We are very open to creative ideas.