Perfectly Grand is the #1 online retailer for piano accessories such as: piano lamps, piano covers, piano benches, piano bench cushions, etc. and has been in business since '96 (when we were a catalog company). We are consistently on page 1 of Google for our keyword search terms. We're family based and have been involved in the piano business since '86.
Our audience is sophisticated, cultured, but also practical. They are primarily piano owners, piano players, parents of child piano players, piano teachers, people in charge of pianos at churches, schools, colleges, musicians etc.
They are interested in music - and are looking for accessories for instruments they care about - these instruments usually represent a significant investment or sentimental attachment.
Their income level is anywhere from middle class to wealthy.
While the overall job is for 5 pages (Homepage, Category, Information/Content, Product; Cart) THE DESIGN CONTEST WILL BE BASED ON THE HOMEPAGE DESIGN ONLY.
Work on the remaining 4 pages is to ONLY BE DONE by the designer that wins the Homepage design. Additional instructions for the remaining pages will be provided (several pages will be based on a template). Also, there will be additional page(s)/work available outside of the contest to the winning contractor.
The new design should portray culture, inspire confidence, practicality. Stay from scrolled fonts - remember - cultured, not pretentious.
We like the color scheme of black, golds (yellows), blues, browns
We want to use our logo but you may change the size, color and manipulate the style - (image attached). Maybe embed it with a grand piano, or... - be creative.
DIMENSIONS: 1000 wide x 700
LINKS REQUIRED ON HOMEPAGE:
Home, Who We Are, Price Guarantee, Customer Service, Shopping Cart
REQUIRED CATEGORIES (no dropdowns): Piano Lamps; Piano Benches and Stools; Piano Bench Cushions; Piano Covers; Piano Cleaning Supplies; Piano Transporters and Dollies; Piano Caster Cups; Piano Locks; Piano Lamp Bulbs, Height Helpers; Sheet Music Cabinets, Metronomes and Music Stands, Books and Gifts
OTHER ITEMS REQUIRED ON HOMEPAGE:
Search Field; Go Daddy Secure Page Image (see current website);
OTHER INFO REQUIRED ON HOMEPAGE:
We Ship International; Free Shipping on Orders Over $49 (you can make/grab an illustration - like a truck - or use text, etc.)
AFFILIATIONS - Better Business Bureau Logo (already on site); NAMM Logo (Image attached - you may change background color)
PAYMENTS OPTIONS - Visa, MasterCard, Discover, Amex, PayPal, Google Checkout, Purchase Orders; (grab images from our site - or others)
THE FOLLOWING IS EXCLUDED FROM HOMEPAGE
Affiliate Program; New Account; Sign Up;
Newsletter; Secure Site Image (except USE THE "Go Daddy" - Certificated from original site)
*IMPORTANT NOTE* There is currently a popup in the upper right corner on our homepage – a little piano guy holding a note – it is an ad leading to a webform. This popup will become static and part of the new homepage - You can change its size (make it slightly smaller - not bigger) and position, but you MUST either use the image or leave a placeholder (as we are testing ads) - where ever you put this ad it must be highly visible and readable.
***PLEASE READ ALL DESIGN UPDATES IN GENERAL COMMENT AREA OF PROJECT***
What we don't like about it - too much to write.
However, we have 100s of product images on this site - copy any product images you need. If there is an image you want larger, email your request (tell me the product #) and I'll get it for you.