Providing online gambling comparison guides sending leads to online gambling operators.
The average visitor is likely to:
Be female (55%)
Be aged 30-40
Play 2-3 times per week
Have visited more than 6 casinos in the preceding three months
Have played for 2-3 years
The site should not look spammy or cluttered. Most sites in this area look very spammy and suspicious. This site should look trustful and be an authority in the casino market.
The following words describes the feeling of the site:
I want a design that converts visitors into highly qualitative leads
You can find a wireframe here: