Take7 is a travel benefits program in which employees make a monthly contribution and in turn get access to vacation condos and resorts all across north america and the caribbean. We're an energetic company who love to travel ourselves.
There are two main target audiences: hr professionals and employees/travelers.
The HR Professionals are who we target from a b2b sales perspective. Not unlike other employee benefits programs, we sell to HR professionals to get them to allow us access into their companies to sell the program to their employees directly. (Think healthcare, insurance, etc.) Thus, the site needs to be very clean and professional looking.
On the other side, we want to get employees excited about the travel and vacation nature of the program, and how innovative it is.
The other important part is that members and employees do all their booking of vacations online. So we are going to be servicing clients online, and UI and usability are very important aspects of the overall design.
The challenge is to have a colorful and fun (vacation & travel) design that is simultaneously clean and professional (catering to the business and HR side of the program.)
What we're looking for is a design for three pages of the site: home, the search page and the property page. Obviously the overall site design will be the same for all three pages, but what I'm really interested in is how you all think the property and search pages should best be laid out.
The homepage is a image rotator with several callout boxes for marketing promos.
I've attached a mockup for all three pages...but please do not feel restricted by the search results or the property mockups. I'm really interested in seeing if anyone has better layout ideas for these.
The search results page is just that, a results page for property/vacation searches.
The property page is, well, exactly that, the page with details about each property.
These are all very important pages for the site. The homepage is a huge marketing arm aimed primarily at hr professionals and business owners. While the other two pages are more service oriented and focused on our clients.
I've also attached a PDF of our logo. The logo is primarily green, with some brown on the back of the calendar. This is a recently designed logo, and we don't necessarily have a 2nd color in the branding other than the bit of brown...so have at it and see what other colors you think work best with the green.
Requirements: 3 layered PSD files so that we can slice into HTML/CSS.
Thank you in advance.