Lone Star Payday Loans
The primary audience consists of consumers looking for short term loans, usually low to middle income people between the age of 25 and 45.
* We are looking for a clean logo design which works with our website layout
* The preference is to have a clean, uncluttered, and simple website design. Although the primary point of the site is conversion, we do not want a landing page – we want it to look and feel like a website.
* Detailed page elements required:
• A main navigation
o How It Works
o Loan Costs & Terms
o About Us
o My Account
o Apply Now
• Sub navigation in the footer with room for 15 links (see paydayloantree.com)
• An “Apply Now” box at top right or top left that captures the following elements and has a bold prominent Apply Now button:
o First Name
o Last Name
o State (via drop down)
o Promo Code (free text box)
o Main content area with large, arial or similar font
Deliverables: PSD file for the page design, JPEG, PNG and a vectored file for any resizable design elements (i.e., logo, buttons, etc).
Home Page Only. Primary focus on conversion through Apply Now box.