Industrial Website Redesign - Home, Sub Category, Landing Pages

Aaron Equipment Company, http://www.aaronequipment.com

Aaron Equipment Company is a leading provider of used process equipment to the chemical, cosmetic, food, packaging, plastics, pharmaceutical, and waste water industries.

Our target audience consists of end users of process equipment, plant managers, and company owners.

We are looking to elaborate our message of 'Buying and Selling Used Process Equipment'. We are trying to create a site with high usability. Most of our customers find us organically through search engines. Our high priority is creating a landing page. Our marketing of our products is what sells our products through multiple images, videos, downloadable pdfs and specifications.

We are not married to many features of the site, only the industrial background which will be included as well as logos.

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Home Page:

We are looking for more designs related to the keyword search, toggling of international sites (German, Spanish), and along with a small focus on social media. It is essential to have an area for an price quote lookup, viewing a shipping cart, and to email Aaron.

Sub Category Level Page:
On this page we would like to display our inventory in a view that users can add to a cart, compare multiple items and look at all specs related to the products.

we also have tool short cuts for print page, email page, conversion tools, financing, terms that allow users to also have help type options.

Landing Page:
The landing page is our priority with this redesign. Most products will have a minimum of 8 images up to as many as 25 images. Videos are becoming an essential part of marketing our used equipment inventory along with downloadable literature that relates to the product.

The conversion that is measured for the website is request for a quotation. Buying equipment is just as essential to our business model as selling equipment to our customers. We need to try achieve that message in multiple levels. We have a few colorful type banners already in our design, but we are looking for more options if it is eliminated or minimized.

Current site: http://www.aaronequipment.com

On our our existing we are having a trouble getting our company message across of what we do.

I have included a link to our test area for our redesign....

like we have mentioned before we need help with the landing page primarily and then the 'tools' elements, keyword search, and other icons in top header navigation.