Completed contest

Funky website design for classic soda brand

Thirsty? needed a new web page design and created a contest on 99designs.

A winner was selected from 41 designs submitted by 16 freelance designers.

41
entries
16
designers
1
winner

One of the designers who made it happen

Winner - treecore
Tri is such a professional! His designs were clean, contemporary, and really fit the brief. He responded to notes promptly and appropriately throughout the contest so I never felt the clock ticking away. He even offered to help with any unforeseen problems with the files he handed over (there were none). I would definitely use the service again as long as I could work with designers like Tri!
- Billyjoe.corvino

How Thirsty? started their web page design journey

Company name

Dad's Classic Sodas

Overview

We are the Canadian manufacturer of Dad's brand of classic sodas. We offer 4 bubbly soda flavors including Root Beer, Cream Soda, Orange Cream and Blue Cream. The Dad's brand of classic sodas has been in existence since 1937 and originated in Chicago, USA.

Our products are offered in 3 convenient packs
- 355mL glass bottles - Beer bottle ( fun for kids )
-355mL 4 pack cases
-1L plastic bottles

Dad's products are sold in Restaurants, Grocery outlets and convenience stores throughout North America.

Tell us a bit about who you are and the people you reach

The target audience for soda products are typically young, males.

However due to Dad's significant and longstanding history, we find that our consumers ages range from early teens to families to older couples looking for that nostalgic taste in their Root Beer... A trip down memory lane.

Summary of target :

Young / male
Families
Enjoy indulgence
Prefer premium type products
Nostalgic types

Some usage occasions :

With friends / family
Summer-time picnics / at the beach
Lunch
A quick take-away from convenience store
The classic dessert "Root Beer Float"
At outdoor / summer events
Gift giving, fun for father's day / Stocking stuffer

Requirements

Since Dad's is a classic type product we are looking for a nostalgic site combined with more modern and consumer friendly site design elements.

Some imagery for design concepts :

Classic cars / race cars
Family time
Bubbles / bubbling sodas
Ice cream / Root Beer floats
Norman Rockwell paintings
Wooden crates, old delivery vehicles
Drive in movies theaters / summer romance
Fishing by the lake
Father and son time together
1937 era nostalgia

Colors : The brand primary colors for print are Reflex Blue, P199 Red and Pro Yellow. These colors look great on the package, but too much Blue can be overwhelming. Browns, wood colors, metals, rust could compliment our color scheme.

Layout : We want space for contest headings and space for updating consumer messages about sales, discounts. Space for Dad's fans to enter comments. The use of photographs and nostalgic imagery would be a great addition to the design.

Page links : About, Flavors, Contact, Contests, Store Finder

* Do not use existing site holding page for design reference *
http://www.dadsrootbeer.ca

Need more info or a better description of requirements let me know : info@dadsrootbeer.ca

Post lots of site ideas. We're open minded and are interested in seeing lots of different creative perspectives.

Custom package

US$499

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Deliverables

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