We're a California orchard that sells avocados nationally. Our avocados are generally regarded as the best tasting avocados you can buy. We are located on the famed gaviota coast (see pic). Southern exposure, coastal location make for great nutty, buttery taste.
Avocado lovers! Picked FRESH off the trees and shipped to you in 2 days means they taste great!
VIDEO window as the main eye catcher. Videos might be informative about avocados or cooking with avocados.
High design -we charge a premium price for premium fruit so the design needs to be elegant, very appealing.
Recipes/Pictures are the main driver -visitors get ideas how to use avocados in cooking and get motivated to order from us. They get hungry and order!
Logo (needs to be redone), Recipes, Testimonials, FAQs, Paypal are all important components. Social networking through Facebook, Twitter and YouTube are important too!
The existing format is working fine it just needs to look hip/refined/slick.