Tell us a bit about who you are and the people you reach
Ubuntoo's endeavor is to connect sustainability change-makers of the world. On the Ubuntoo platform social entrepreneurs, NGOs, researchers and large organizations will be connected to each other to collaborate on the world's most important issues.
For decades, the world of social impact has been dominated by large organizations (big governments x big NGOs x big corporations) and focused on (often patronizing forms of) charity. This has started to change over the past couple of years, with models that give much more empowerment to local enterprise and prioritize trade over aid.
With the Ubuntoo platform, we want to give a stronger voice to a new groundswell of empowered and tech-savvy social entrepreneurs around the world and connect them to other key stakeholders.
Audience for the website is sustainability entrepreneurs, innovators, sustainability managers in large corporations and city councils and possibly investors.
What industry do you think your business is most related to?
We are still building the website and need help in designing the same
What do you have in mind for the style and theme of the web page?
We do have a VIS design created earlier through 99 designs and we feel that it amplifies our message towards sustainability.
Here is a detailed Brand Architecture
Brand Attributes: Optimistic, Authentic, Inclusive, Collaborative, Helpful
Our Design Style: A blend of Classic with Modern, Youthful (but not teens), Economical (but not cheap) and Organic.
Our Color Palette: Inspired from the planet. Green, Blue and White. Hex #002346, #98c73a and #fffff f
Our Font: Neo Sans : An ideal reflection of our design attributes. A blend of classic with modern, youthful & organic.
Brand Logo with Renditions are available.
Brand Language: Just like the product the brand is Inviting, Inclusive, Inspiring.
• Inviting the change-makers that are looking for solutions or looking to scale their solutions
• Inclusive platform to put everyone on an equal footing, Europe or Ecuador
• Inspiring the change-makers to be their best by learning from peers, experts and innovators
Brand Purpose: Connect the world’s change-makers to help build a better planet
Photography: Summer, Outdoors, Abundance of green background.
A big featured image of an environmental solution, followed by an introduction of what Ubuntoo is. Followed by
- What our mission and values are
- what the news is saying about us
- who is the team and investors behind the platform and
- open positions if any
- lastly how to get in touch with us through our various platforms
What to avoid
No automatic playing of videos. No Drop Down menus. No Sound. No animation.
The visual cues for Ubuntoo would be a warm summer sunshine on your face, bountiful nature in the background and a happier, more unified world depicting Unity of Humanity.