This page should be all about getting the person to sign up! Conversions are King! Make it loud and proud about the benefits and the confidence they will have when their identities are protected!
I am looking for an exciting compelling design following my general layout guidelines.
If you do a great job there will be more work for you!
This is a mass market type of offer particularly resonates with women, 35-49, with kids. Young confident but concerned about protecting themselves and their families in any way possible.
Ok What I need is very specific from a layout standpoint but how you execute it visually is wide open.
Entire Landing page should be Above the fold 900x600 active area
Top left simple logo/text treatment of site name: IdentaProtect.com
Sub-headline top left under logo: "Give Your Identity Full Protection With the Power of IdentaProtect!"
Main left hand area should be a large bright image of a woman at a computer. (this image should not be tightly woven with other objects on the page so that it can be switched out and tested)
Headline to the right of the image dead center of page big and proud: "Stop Identity Theft Before It Happens to You or Your Family!"
Area with logos below headline: "As seen on:" MSN USA Today ABC Google CNN
Under logo area: 3 bullet points in a clearly readable sized font
Top right a protection/security related image or a 100% trusted satisfaction guarantee seal
Under the protection image right 1/3 of the page: Big Optin box with:
1. Call to action: Enter Your Info To Get Started Protecting Yourself:
2. Form fields:
First Name, Last Name, Zip, Phone number (broken into 3 fields), Email address
3. Large bright button labeled "Start Now!", Button should look similar to Amazon orange/blue checkout button
BIG Arrow across the page pointing to button labeled "Try It Risk-Free*"
in small type under "*just pay $1.97 activation fee"