Tell us a bit about who you are and the people you reach
Honeybear Brands mission is to consistently produce, package, and market premium tree fruits from the worlds finest growing regions. (more commonly known for our Honeycrisp Apples).
We have three audiences, the retailer, the produce manager and the consumer. Through our brand, the Honeybear, we are building affinity value. We supply apples to the top retailers in the nation, but were not the big guy. We're the small nimble, organic, get'r done whatever it takes type of company.
Our consumers for the majority are women that go grocery shopping for their family.
What industry do you think your business is most related to?
A homepage that is unique & organic, fun & creative, clean & professional. Our retailers will view the professionalism and uniqueness, and our consumers will view the fun & creative. So its a balance of the two.