Factor Tree needed a new web page design and created a contest on 99designs.
A winner was selected from 83 designs submitted by 18 freelance designers.
Factor Tree
Factor Tree is an online tool for helping children in pre-school to sixth grade supplement their math education. Our program is implemented in the form of computer adaptive learning which adjusts to each student’s performance.
http://www.mint.com -- simple and clean, focused on added value
http://www.basecamphq.com -- simple, easy to understand, helps educate the consumer
The homepage should be clear and concise, while educating the consumers on what we do. The layout should be intuitive for parents who are not too tech-savvy.
Although this is a site used by children, the main page is geared towards parents. It should convey a sense of professionalism while still being playful.
From the homepage, it should be obvious that we are an online education company, while giving them direct access to screenshots and/or a video tour.
Current site demographics:
http://www.quantcast.com/www.thefactortree.com
No Cartoons Please!
Also, we've been getting a lot of submissions that use the same layout to what we currently have. We're looking to fit more content in a helpful, intuitive fashion on our site. Please look to deviate from the current layout, and take some risks!
Please also include a section in the layout for user testimonials (can be displayed one at a time).