Create the next website design for Factor Tree

Factor Tree

Factor Tree is an online tool for helping children in pre-school to sixth grade supplement their math education. Our program is implemented in the form of computer adaptive learning which adjusts to each student’s performance.

http://www.thefactortree.com

http://www.mint.com -- simple and clean, focused on added value
http://www.basecamphq.com -- simple, easy to understand, helps educate the consumer

The homepage should be clear and concise, while educating the consumers on what we do. The layout should be intuitive for parents who are not too tech-savvy.

Although this is a site used by children, the main page is geared towards parents. It should convey a sense of professionalism while still being playful.

From the homepage, it should be obvious that we are an online education company, while giving them direct access to screenshots and/or a video tour.

Current site demographics:
http://www.quantcast.com/www.thefactortree.com

No Cartoons Please!

Also, we've been getting a lot of submissions that use the same layout to what we currently have. We're looking to fit more content in a helpful, intuitive fashion on our site. Please look to deviate from the current layout, and take some risks!

Please also include a section in the layout for user testimonials (can be displayed one at a time).