We're looking for a complete redesign of 3 pages (Homepage, Category/Collection page and Product Page) including logo. We want to have an all new look. We use the Shopify platform, so this will have to eventually be converted into a Shopify theme.
We want a very clean/minimal and professional look. I want to look credible to our customers and help them feel safe purchasing from us. I think our biggest issues are credibility and navigation, so we're looking to solve both of these problems with an easy to use, professional ecommerce experience.
I want to display more people wearing our products. I think people will connect with the pictures of people and help instill emotion, which can lead to more sales and brand recognition.
Having a full width responsive banner on the homepage so we can display people wearing our shirts and run deals and promotions.
Should display newly launched products and best selling products. There should be a left sidebar for categories, pages, social media links, etc.
The navigation is currently poor. The homepage doesn't display our categories, it's in the drop down menu. I think having a left side bar with categories would be a good improvement.
On our category pages, we use tags to sort/display products, but there are far too many so it doesn't look good and isn't easy to use. I think left side navigation would work good here as well.
As I mentioned, the "tags" should be listed on the left side bar, making it easy to browse.
The best selling products in the category will be displayed here. When they click a tag, it will filter the products on the page to only show products that match that tag.
The current 4 products across probably works fine, but I'd like it to look nicer. The formatting and placement of images inst concise to things don't look very organized.
The product page is entirely too busy and isn't organized well. I'd like to display multiple product pictures here, so we can display the product and people wearing the product. Look at http://www.snorgtees.com/t-shirts/buenas-tardis product page for ideas here.
We also need a better solution for our sizing chart. It currently pops up when you click the sizing chart link but I think it needs to displayed on the page somewhere easy to find and read.
The credit cards we currently have under the add to cart button do not need to be there, but I want to figure out a way to display a trust icon, something that shows users that its safe/secure to shop on our website.