- We need to keep it as simple as possible to use so clarity of navigation is critical
- Mothers are usually the ones who make the decision on what camp their children go to, so the site needs to appeal to a female audience
- Needs to have a young look rather than mature - it is a children’s camp after all and the kids need to be excited when they see it too
- A more modern look is preferred to a classic one
- This is a premier camp, which provides the same premium experience as it’s more expensive competition and the design should reflect that.
- The tone of the design needs to be more playful rather than serious
- It needs to be loud but not to the point where it’s annoying to the sense annoying
- full-screen image background
- fluid, curved, few straight lines
- lots of big images
- light & dark green, brown, light tan, white
- there is a PDF brochure attached that the client really likes the colors and feel of.
- we don’t want to give specific values so that you have some freedom with the actual color codes.
Content & Layout
We have a working prototype of the website (http://odc.dvsdev.com) which you must base your design on.
While you have freedom when it comes to sizing, spacing and all other design components, the elements of the pages and their overall layout need to be the ones seen in the prototype.
Designs which do not respect this rule will be disregarded.
We have a recurring design element that we use in our marketing, what we call “the Oasis Wave”. Please see the attached files for references of our existing materials.
This doesn’t mean you should reproduce it exactly in the design, but it’s meant as a style guide:
avoid straight, bold and harsh lines
prefer curved, fluid, inclusive lines
As far as colors and a general idea of what the client is looking for, you will find some brochures attached that the client really liked the look and feel of. If you manage to capture the same look and feel in the website you’ll be on the right path.
We have a body typeface picked that we’d like to use for the body of the pages: http://www.myfonts.com/fonts/emigre…elve-sans/
Typefaces for the rest of the elements are completely up to you.