How Robert Kanter started their web page design journey
Advantage is a family owned business founded in 1984. We have 3 locations in Indianapolis, IN; Erlanger, KY and Novi, MI. We are known for developing cube trucks for the disaster restoration industry. We sell, service, and install the premier lines in the cleaning and disaster restoration industries. Our employees are industry certified and manufacturer trained. Our phones are answered 24 hours a day to service emergency drying equipment rental and sales needs. This is unique to our market. We have built our business on service. Our employees know how to use the products we sell and we can show them how use and profit from the products our customers purchase from us.
We do it because this is an exciting, developing/evolving industry that we have helped build over the last 25 years. We are Indiana’s largest supply house for the cleaning and restoration professional. We are a “one-stop-shop” for our customers. We provide industry leading chemicals and equipment, certified mechanics on staff for emergency repairs, IICRC certified sales staff to offer advice, one of a few Distributors in the country to rent truck mounts. Where the professionals come for advice.
We make every customer feel like they are part of “the family” We are not looking for the “one-time sale” Our goal is to build lasting business relationships.
Tell us a bit about who you are and the people you reach
Our target audience is new and existing customers. Our customers are professional carpet cleaners and disaster restoration contractors. We are also looking to find people interested in starting their own carpet cleaning businesses.
BUILDING SERVICE CONTRACTORS, RESTORATION CONTRACTORS, CARPET CLEANING PROFESSIONALS, INSTITUTIONAL FACILITIES, EDUCATIONAL FACILITIES, GOVERNMENT, COMMERCIAL AND INDUSTRIAL FACILITIES. MOLD AND ODOR REMEDIATION CONTRACTORS.
Anyone in or wanting to be in the cleaning and restoration/remediation industry. To teach the general public how important it is to have your carpets clean and to have water removed from your dwelling if a water damage occurred.
Want people to understand the value they get from buying from Advantage – we sell more than products. We also understand there is a segment of the market that knows what they want and just want a no hassle place to go and get it. We want people to be able to purchase products from our website but want to come to our stores based up what they see about us on the website. Our market compromises two types of business owners – newer businesses where the owners understand technology and are using it to benefit their business and uneducated/unsophisticated types that are more technician-type personalities – maybe surf the web a little and answer email.
I would like to see a dynamic site that offers ease of use. A place people can get information about what we sell and who we are. We are a family business but have experience and are passionate about our industry and seeing it grow and gain respect.
I would like for the first impression of our site to be, “Wow, this is a nice site”
Secondly, I want them to think to themselves how easy it is to find what they are looking for.
Third, I want the site to be a informative…I would like it to be a resource for them. A place where they could post questions