I am an established creative consultant with over 25 years agency experience and an extensive range of blue chip clients. I specialise in creating and nurturing innovative new brands with entrepreneurs. For more info about my background, please check out http://uk.linkedin.com/in/nickpatersonjones.
I don't have an active website at the moment, but you can view a development version at http://www.byinstinct.globalcommunityhub.com/
My most recent work has included the launch of several prepaid card brands and delivery of their supporting materials.
bigE is an electronic bank account, with a MasterCard debit card. It works in a similar way to other prepaid services, but we believe that we have some clear advantages with our pricing policy and quality of service. The target market is the unbanked or financially distressed, those that are keen to rebuild their credit profile or people who prefer prepaid options rather than running up credit card bills.
Customers have a distrust of the big corporate banks and feel like they're being overcharged for every service. The bigE account aims to be much more transparent and fair, so that you can see exactly where your money is going.
Please check out the supporting information, which includes the brand identity, a site plan, visuals of the card and reference to the back-end system which is already in development.
We require a clear, user friendly interface which reflects the brand, is simple to navigate and will motivate users to buy the card product. It is worth reviewing the competitors; the most successful brands include...
Please bear in mind that everything needs to be approved by MasterCard, so the design solution needs to fresh, logical and relatively 'serious'. The bigE brand has been developed to appeal and be understood by all nationalities. The E itself represents electronic money. The service will initially be launched in the UK, but the plan is to then run it out in other European countries.
To clarify, from the winner we require the home page design, recommendations on how the navigation might work, plus design templates for the key content pages (2 or 3 variations). As dummy content, please feel free to use the materials found on...
We have created a simple wireframe format for the home page, but this is not definitive and should not prevent innovative thinking. Please check out http://gomockingbird.com/mockingbir…e5ee52cacf