i am partners in a new website for women. we are mothers of teen age daughters trying to set an example, raising awareness, and having fun. we aim to be socially conscious, eco-friendly, but always with a sense of humor. we say "we are the site for women seeking world peace, food for thought and a really great pair of shoes"
our theme line is look good. feel good. do good.
the shirts are for us to wear - we have a big trip coming up to Australia where we may have some media exposure. we also hope to sell the shirts on our website, expanding the design to other products as well.
the design should be appropriate for women between the age of 35-55 - a fashion conscious woman but not a slave to fashion. we shouldn't look like we are wearing our daughter's shirt, but the design should be interesting enough that they would want to wear ours.
be creative with the design elements provided in the attached logo. they do not need to lock up in the way they are set in the logo currently. be aware of where on the shirts you place the designs. be tasteful, innovative. the designs must reflect the name style substance and soul. please consider all areas of the shirt - front back side sleeve - make a statement - we know the name is long and a mouthful, use that, make it an advantage
no beefy t's - the shirt itself must have good lines and a nice fit. we are grown ups!