i worked in the publishing industry for years.
i stepped back from a senior position at the marketleader in scholarly publishing.
my new company will advice midsize publishers how to sell/ market and publish their products in a professional and cost effective way.
transitioning their products from paper to electronic and their market approach from traditional to state of the art.
global midsize publishers targeting libraries for their products.
these publishers issue journals/books and dBases.
they try to expand their sales to emerging countries.
they try to lower their cost by out sourcing their processes.
the paper to electronic transition is still challlenging.
publishers have embrased the E world though.
the design should focus on a team approach (two know more than one), on knowledge/experience transfer, making things actionable; do it NOW rather tomorrow.
the logo should come across as installed, reliable, professional, business-like and state of the art !