Simple, professional, discreet and clean. Ostentatious, in your face and garish colours do not work for me.
The industry we work in is staid and has not changed in a long time. Coolgaia provides services and products that are different to anything else in the market and delivers these services and products in a ways that is different to other companies. The company needs to be perceived as being both new and innovative as well as reliable and trustworthy.
Beyond black, please only use the following colours:
blue : C90 M25 Y40 K5 or #008A93
orange : C0 M60 Y100 K0 or #F58220
light blue : C60 M0 Y20 K0 or #5CC6D0
black : 100%black
grey (optional): 30%(bright) and 60%(dark) grey
If you work with parts of the logo, do it thoughtfully and without modifying the logo itself.
Feel free to play with special production options for the business card - I am referring to embossing, metallic ink, foil stamping, die cut etc. Please note, though, that the card will need to still look good if not using these techniques.