Anyone that is interested in buying and selling homes is a potential client. I enjoy working with classy, educated people who know what they want, or those who need a trusted professional to help them sort out their interests.
While I need to appeal to the luxury home market, and do well with that clientelle, my bread and butter comes from selling everyday family homes and condominiums. I want the million dollar home customers to enjoy my visuals and marketing while I remain approachable for people of all economic levels. As clients face the economic challenges of today they are increasingly focused on more traditional values: financially responsible (not getting in over their heads), kindness, and loyalty - I need to have materials that connect with this direction.
Bellingham, the main city I sell in, has a mixed crowd. The city is nationally recognized by Forbes magazine, Money magazine, CNN, et cetera for being a "best of" in many categories (i.e. best place to launch a boat, best place to retire, best place to raise kids, best city for trails and parks...). Bellingham's makeup: highly educated, outdoors people who sometime have sacrificed income for the beauty of Bellingham's location and lifestyle. Bellingham is situated half way between Seattle and Vancouver, B.C.